Dan Koday

Digital & Social Media Content Expert | Writer & Editor

TEEN VOGUE / TeenVogue.com / Condé Nast
Digital Director, 2014-2015
1 World Trade Center, 40th Fl. New York, NY 10007

  • Set overarching content strategy, voice and goals for all programming on Teen Vogue’s digital & social media platforms and manage a staff of senior & junior level digital editors contributing to the editorial process.

  • Oversee social media team and daily implementation of social strategies; optimize social posting language and visuals for specific platforms including Facebook, Instagram, Twitter, Instagram, Tumblr, Pinterest, Vine.

  • Carefully curate Teen Vogue’s Instagram feed by managing a creative team that selects or concepts original photos for editorial & branded content purposes; see that the brand’s photography/visual standards are met.

  • Top edit all digital editorial and branded content copy and visuals; oversee and guide editorial processes & workflow for digital properties to maintain integrity, quality and efficiency and ensure Teen Vogue’s editorial standards are met.

  • Brainstorm original fashion, beauty, entertainment & lifestyle content ideas and editorial packages. Finesse other editors’ concepts & work closely with publicists and talent managers to secure coverage & exclusives.

  • Track user engagement and traffic through analytical reporting tools to make decisions on editorial content, social media strategy and user experience.

  • Oversee all editorial design, product development and CMS enhancements and work with product lead and tech teams to ensure that all digital product features are maintained.

  • Build relationships with distribution partners and develop partnerships that are beneficial to driving traffic and brand exposure for all of Teen Vogue’s content.

  • Liaison between all internal stakeholders (Print, Sales, Marketing, Business Development) to develop & support all Teen Vogue initiatives from a digital perspective.

  • Work closely with the sales & marketing teams to provide editorial concepts for advertising integrations as well as product enhancement updates, recommendations on user experience & site best practices.

  • Manage the digital budget and invoicing and provide approval or guidance on budget asks.

  • Ideate video content, plan & book Teen Vogue video shoots and coordinate with in-house and external

    production companies on all of Teen Vogue’s videos; provide edits and approval on video content.

  • Oversee day-to-day programming & implementation of SEO/SEM and train digital teams in best practices.

  • Led a team responsible for exceeding Teen Vogue’s digital KPIs: +23% in unique visitors, +15% in pageviews

    and +12% in repeat visitation in 2014; additionally, grew newsletter list by +35% and social platforms by 25% YOY.

    LATINA MEDIA VENTURES / Latina.com, TheLatinKitchen.com New York, NY

    Executive Content Director, March 2012 – June 2014 625 Madison Ave 3C New York, NY 10022

  • In addition to the above mentioned responsibilities, implemented content and digital strategies that lead to a +91% increase in unique visitors & +169% increase in pageviews.

  • Visionary part of the founding team behind TheLatinKitchen.com, LMV’s first stand-alone media property launch since Latina magazine. Responsible for guiding site designs/product needs of the site, setting content budgets and building out and hiring initial launch team and cultivating freelance talent.

  • Spearheaded and oversaw the integration of the print and digital teams to create harmony and maximize efficiency amongst all content producers across LMV’s brands.

    ALLOY DIGITAL (Currently Defy Media) / Teen.com, Gurl.com, Alloy.com New York, NY

    Deputy Editor, November 2010 – March 2012 151 W 26th St., 9th Fl. New York, NY 10001

  • Wrote, edited and copyedited daily content and sponsored content across Alloy Digitalʼs portfolio of lifestyle, entertainment news, style and health web sites.

  • Developed games ideas and oversaw project management from inception through execution.

  • Conceptualized and produced video (one-off, episodic and series-based) across the sites.

  • Responsible for maintaining editorial calendars and making sure all content launched on deadline.

    SEVENTEEN MAGAZINE / Seventeen.com / Hearst Corporation New York, NY

    Freelance Web Editor, September 2006 – November 2010 300 W. 57th St., 17th Fl. | New York, NY 10019

  • Fashion & Health editor of seventeen.com responsible for site programming and production within those sections of the site. Contributing editor of all digital Entertainment coverage.

  • Assisted on 2007 and 2010 Min-Award winning redesign teams to revamp content as well as design and optimization standards.

    Fordham University, Fordham College at Lincoln Center
    B.A., Communication & Media Studies, 2007