TEEN VOGUE / TeenVogue.com / Condé Nast Digital Director, 2014-2015
1 World Trade Center, 40th Fl. New York, NY 10007
Set overarching content strategy, voice and goals for all programming on Teen Vogue’s digital & social media platforms and manage a staff of senior & junior level digital editors contributing to the editorial process.
Oversee social media team and daily implementation of social strategies; optimize social posting language and visuals for specific platforms including Facebook, Instagram, Twitter, Instagram, Tumblr, Pinterest, Vine.
Carefully curate Teen Vogue’s Instagram feed by managing a creative team that selects or concepts original photos for editorial & branded content purposes; see that the brand’s photography/visual standards are met.
Top edit all digital editorial and branded content copy and visuals; oversee and guide editorial processes & workflow for digital properties to maintain integrity, quality and efficiency and ensure Teen Vogue’s editorial standards are met.
Brainstorm original fashion, beauty, entertainment & lifestyle content ideas and editorial packages. Finesse other editors’ concepts & work closely with publicists and talent managers to secure coverage & exclusives.
Track user engagement and traffic through analytical reporting tools to make decisions on editorial content, social media strategy and user experience.
Oversee all editorial design, product development and CMS enhancements and work with product lead and tech teams to ensure that all digital product features are maintained.
Build relationships with distribution partners and develop partnerships that are beneficial to driving traffic and brand exposure for all of Teen Vogue’s content.
Liaison between all internal stakeholders (Print, Sales, Marketing, Business Development) to develop & support all Teen Vogue initiatives from a digital perspective.
Work closely with the sales & marketing teams to provide editorial concepts for advertising integrations as well as product enhancement updates, recommendations on user experience & site best practices.
Manage the digital budget and invoicing and provide approval or guidance on budget asks.
Ideate video content, plan & book Teen Vogue video shoots and coordinate with in-house and external
production companies on all of Teen Vogue’s videos; provide edits and approval on video content.
Oversee day-to-day programming & implementation of SEO/SEM and train digital teams in best practices.
Led a team responsible for exceeding Teen Vogue’s digital KPIs: +23% in unique visitors, +15% in pageviews
and +12% in repeat visitation in 2014; additionally, grew newsletter list by +35% and social platforms by 25% YOY.
LATINA MEDIA VENTURES / Latina.com, TheLatinKitchen.com New York, NY
Executive Content Director, March 2012 – June 2014 625 Madison Ave 3C New York, NY 10022
In addition to the above mentioned responsibilities, implemented content and digital strategies that lead to a +91% increase in unique visitors & +169% increase in pageviews.
Visionary part of the founding team behind TheLatinKitchen.com, LMV’s first stand-alone media property launch since Latina magazine. Responsible for guiding site designs/product needs of the site, setting content budgets and building out and hiring initial launch team and cultivating freelance talent.
Spearheaded and oversaw the integration of the print and digital teams to create harmony and maximize efficiency amongst all content producers across LMV’s brands.
ALLOY DIGITAL (Currently Defy Media) / Teen.com, Gurl.com, Alloy.com New York, NY
Deputy Editor, November 2010 – March 2012 151 W 26th St., 9th Fl. New York, NY 10001
Wrote, edited and copyedited daily content and sponsored content across Alloy Digitalʼs portfolio of lifestyle, entertainment news, style and health web sites.
Developed games ideas and oversaw project management from inception through execution.
Conceptualized and produced video (one-off, episodic and series-based) across the sites.
Responsible for maintaining editorial calendars and making sure all content launched on deadline.
SEVENTEEN MAGAZINE / Seventeen.com / Hearst Corporation New York, NY
Freelance Web Editor, September 2006 – November 2010 300 W. 57th St., 17th Fl. | New York, NY 10019
Fashion & Health editor of seventeen.com responsible for site programming and production within those sections of the site. Contributing editor of all digital Entertainment coverage.
Assisted on 2007 and 2010 Min-Award winning redesign teams to revamp content as well as design and optimization standards.
Fordham University, Fordham College at Lincoln Center B.A., Communication & Media Studies, 2007